When all else fails, make up a word

HTC-1The HTC One has ultrapixels, not megapixels. Ultrapixels are larger than megapixels, but unfortunately, they only exist inside HTC’s mind. HTC made up the word and then used it to describe their new phone. It’s unfortunate that they need to go to this length, but perhaps it is for the better. After all, in most cases, the maniacal focus on megapixels has led only to more mexgapixels, not to better photos.

Technically, the 4-megapixel HTC One has enough pixels to produce a high quality photo, and larger pixels will capture more light.  Maybe now camera manufacturers will talk about image quality, rather than who has more megapixels. See More than megapixels and Will the megapixel wars ever end? for more on this subject.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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