When all else fails, make up a word

HTC-1The HTC One has ultrapixels, not megapixels. Ultrapixels are larger than megapixels, but unfortunately, they only exist inside HTC’s mind. HTC made up the word and then used it to describe their new phone. It’s unfortunate that they need to go to this length, but perhaps it is for the better. After all, in most cases, the maniacal focus on megapixels has led only to more mexgapixels, not to better photos.

Technically, the 4-megapixel HTC One has enough pixels to produce a high quality photo, and larger pixels will capture more light.  Maybe now camera manufacturers will talk about image quality, rather than who has more megapixels. See More than megapixels and Will the megapixel wars ever end? for more on this subject.

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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