In case you missed the latest news, Pantone has announced a new color, Minion Yellow. Minion Yellow is based on the new upcoming Minions movie, scheduled for release on July 10. It is “an illuminating, energetic, friendly and fun-loving yellow shade that immediately calls out to you.”
With Pantone’s inspiration, I would like to announce my new color for 2015. Drum roll, please. My new color is Wonka White.
Wonka White is an off white with hints of mud and a touch of grass stain. It is a neutral color that is well suited for today’s environment. Wonka White is clean, with a touch of nature. It doesn’t clash with other colors and goes particularly well with any color couch or soft pillow that may be present. Wonka White is easily cleaned with oatmeal shampoo and conditioner.
The next time you are thinking about painting a room, or if you simply need a well placed accent color, think Wonka White. You can visit Home Depot or Lowes and ask for it by name – Wonka White.
Who invented photography? The answer isn’t as clear as it might be, since a number of people developed photographic systems in the 1830s and 1840s.
Roger Watson and Helen Rappaport’s Capturing the Light: The Birth of Photography, a True Story of Genius and Rivalry (2013) describes two early participants in the field, Louis Daguerre and Henry Fox Talbot, mentioning Nicéphore Niépce in passing. Daguerre was the first to describe a practical photographic system so I would give him credit, although technically Talbot may have actually been first, but he kept his work a secret. Niépce’s photographic system, which relied on a photoengraved plate, was slow and of limited value so crediting him with the invention seems gratuitous. While not mentioned in Capturing the Light, the Brazilian Hércules Florence probably also deserves some credit, but like Talbot, he failed to publish his invention, and he never achieved achieved commercial success.
For an intriguing look at early photography, read Capturing the Light. This book avoids technical jargon and is well written. It’s even available in paperback!
I received the following press release from Lifetouch today and would like to share it with my readers:
April 1, 2015
Lifetouch to Embrace New Capture and Storage Media
It is with great pride that we announce that we have signed an agreement with the Eastman Kodak Company to license a high–‐resolution capture device with a large 46mm sensor that also functions as a high–‐density archival storage medium to preserve our customers’ Memories For A Lifetime™.
The state–‐of–‐the–‐art material, “File Image Longterm Media™,” will be used in the new MicroLDX1 platform, which will combine the best Lifetouch camera innovations of the past quarter century into a long–‐roll mirrorless solution that can be used across all product lines, divisions, and applications.
We believe that we can all rally behind F.I.L.M.™ as the technology that will take us into the future, and fulfill the promise of the photographic revolution.
In support of Michelle Obama’s Let’s Move initiative to reduce childhood obesity, Creative Memories has announced that effective today all albums will be named after vegetables. “We want to encourage healthy eating, and what better way to do that than by selling only vegetable themed products,” said Creative Memories President, Mark Legume.
As part of this new sales effort, the Ruby Album will become Tomato, the Moss Album will be Brussels Sprout, and the Yellow Album will be Corn. Sand Shimmer will be the Rutabaga Album, and Chocolate will become the Brown Bean Album. The Cobalt and Blue Shimmer Albums will be discontinued since there are no blue vegetables. A line of matching vegetable stickers will accompany these albums.
“As parents share these albums with their families we expect to see vegetable consumption increase,” Legume continued. “What better way to celebrate a special birthday than with rutabagas or a memorable trip than with brussels sprouts.” Legume also announced that as part of its next incentive Creative Memories Advisors will be compensated with fresh produce.
The Pioneer Express also asks, “…is there not someplace on earth where cameras do not go?” Their answer – “No, nary a place.”
If only the Pioneer Express newspaper writers from 1898 could see today’s world with the ever present camera phone. They would know how truly right they were.
Information added April 1, 2015: Our camerist, Alex Harris was born in Canada in January 1866. He immigrated to the United States in 1888, settling in Carlisle, North Dakota. He lived as a farmer until 1904 when he sold his small 13 acre farm to John Hart for $3000. Afterward Alex Harris worked as a laborer until retiring in the 1920s. Alex Harris never married, and he remained in the North Dakota until his death in 1939 at age 71.
Note: Many old newspapers, including the Pembina Pioneer Express, are available through Library of Congress Chronicling America. Information on Alex Harris was taken from the Pembina Pioneer Press, as well as from additional sources on the web, including U.S. Census data, and the North Dakota state web site.
A Triumph of Genius details the epic patent battle between Polaroid and Kodak over the technology behind instant photography. This book is fascinating for two reasons. First, the legal battle is a classic example of corporate arrogance on Kodak’s part. Kodak recognized they might have difficulty with Polaroid’s patents but deluded themselves into believing that all of Polaroid’s patents were invalid. Simple statistics says this is unlikely. Even when Polaroid offered to settle with what appeared to be a reasonable offer, Kodak insisted on dragging the battle to the bitter end. And a bitter end it was. It cost Kodak more than $1 billion dollars (yes that is billion with a b). Even today, this payment remains the largest payment in a patent infringement case.
The second fascinating aspect to the legal case is its complete irrelevance. At the time of the trial, instant film was on its way out, soon to be replaced by a new era of digital photography. Not even a billion dollars could save Polaroid from the market forces of changing technologies. Today, Polaroid is a shell of its former self. It exists only to market products developed by other companies, and Kodak has not fared much better. After inventing the digital camera, Kodak took a backseat to others in the digital industry, convinced that it needed to protect the sales of conventional film.
Over the years I have heard bits and pieces from this trial at industry conferences, but until now I have never been able to put the events in perspective. Now, thanks to Ronald Fierstein I have a a good perspective on what happened to Kodak and Polaroid and why it happened.
The Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet by Joann Eckstut and Arielle Eckstut details the importance of color, and it is disconcerting how commercialized it has become. No longer do we have red, orange, and yellow. We now have Target red, Home Depot orange, and Subway yellow.
Similarly, when it comes to naming colors, marketing objectives take precedence over clear description. Could someone please explain why Hope Springs is a shade of burgundy and Dog’s Breath is yellow?