Shutterfly succeeds with innovation and product quality

“Our unwavering commitment to innovation, outstanding product quality, stylish designs, exceptional customer service and overall value, combined with our focus on strong execution led to another year of record revenues, adjusted EBITDA, and free cash flows,”

Jeffrey Housenbold, President and CEO, Shutterfly

In case you missed the news, Shutterfly reported extremely good results this week, with sales expected to increase 17% this year. Their stock is up 13%, and earnings are expected to beat analysts expectations. These numbers are on top of last year’s performance, with revenue for the fourth quarter up 33% and a 50% increase in profits to $53 million.

With the news about the poor performance of Kodak, HP, and others in the photo industry, I am glad to see that Shutterfly has found the right mix of promotions, value, and technology to drive sales. Shutterfly’s results also provide a definitive indication that at least some people are doing more with their photos than leaving them on their cameras and cell phones. Shutterfly recognizes that The Camera Phone is Taking Over and is well positioned for the future..

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.

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6 Responses to Shutterfly succeeds with innovation and product quality

Karen McDougall says:

February 8, 2013 at 9:52 am

But are Shutterfly books acid-free and lignin free? Are they sewn bound?

Mark Mizen says:

February 8, 2013 at 11:29 am

Essentially all paper used in digital presses is acid-free and lignin-free, so I wouldn’t worry there. Your question about binding is a good one, and I do not know the answer. Stitching and PUR adhesive produce high-quality books. If the book is held together by hot melt adhesive, I would worry. The worst quality books are generally produced in camera stores and similar locations that cannot justify high-quality binding equipment,

Monica Lee says:

February 8, 2013 at 1:33 pm

I recently made two large albums with Shutterfly and I was pleased with the process and the results so I can see why they’re succeeding.

- Mark Mizen says:
  
  February 8, 2013 at 1:55 pm
  
  Were the books you received stitched or adhesive bound, that is when you open the spine do you see the stitches that are usually visible in stitched books? Thanks.
  
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