The Camera Phone Is Taking Over

“Mobile commerce is now the new normal,” says Karl Wiley, Shutterfly’s General Manager in an interview with TechCrunch. “This is no longer just an early stage trend. And mobile photography is also the new normal,” he adds. “Next year, about 40% of the photos taken in the U.S. are going to come from mobile phones, and already about a third of U.S. consumers are using their mobile device as their primary photo-taking device.

2013 is almost upon us and camera phones continue to take over the photo market. Is your phone your primary camera? For one-third of Americans it is.

At this point, I take about 80% of my photos on my phone. I am consistently amazed at the quality, even under less than ideal circumstances. These two photos were taken in near darkness, and while they are not perfect (I recommend that Apple improve dynamic range), they certainly capture Christmas memories.


IMG_3822By the way, Shutterfly has a new iPhone App that allows photo gifts to be ordered directly from iPhone, Facebook, Instagram, or Shutterfly. Their rendering technology is particularly impressive, since they are able to show you exactly what your customized photo product will look like. Even mugs are accurately rendered.

No word yet on when Costco, Creative Memories, and others will follow suit with similar Apps, but I’ll be waiting.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
This entry was posted in Industry Info, Mobile, Photo Gifts and tagged , , , . Bookmark the permalink.

4 Responses to The Camera Phone Is Taking Over

  1. Mark, first of all I really love your blogs and am enjoying All About Images!! To comment on this blog, I have a droid and would love the market to support the droid operating system as much as they do apple! I believe the Samsung Galaxy and Droid Razor are gaining popularity on the iPhone and people will be looking for the same conveniences.

  2. Mark Mizen says:

    I agree with your comment on Android. I talk about the iPhone because that is the system that I use; however, many of the same Apps are available for both systems. The difficulty for developers is that their are many more variations of the Android operating system than iOS, which makes it difficult to create a consistent user experience.

  3. Pingback: Shutterfly succeeds with innovation and product quality « All About Images Blog

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