The Camera Phone Is Taking Over

“Mobile commerce is now the new normal,” says Karl Wiley, Shutterfly’s General Manager in an interview with TechCrunch. “This is no longer just an early stage trend. And mobile photography is also the new normal,” he adds. “Next year, about 40% of the photos taken in the U.S. are going to come from mobile phones, and already about a third of U.S. consumers are using their mobile device as their primary photo-taking device.

2013 is almost upon us and camera phones continue to take over the photo market. Is your phone your primary camera? For one-third of Americans it is.

At this point, I take about 80% of my photos on my phone. I am consistently amazed at the quality, even under less than ideal circumstances. These two photos were taken in near darkness, and while they are not perfect (I recommend that Apple improve dynamic range), they certainly capture Christmas memories.


IMG_3822By the way, Shutterfly has a new iPhone App that allows photo gifts to be ordered directly from iPhone, Facebook, Instagram, or Shutterfly. Their rendering technology is particularly impressive, since they are able to show you exactly what your customized photo product will look like. Even mugs are accurately rendered.

No word yet on when Costco, Creative Memories, and others will follow suit with similar Apps, but I’ll be waiting.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
This entry was posted in Industry Info, Mobile, Photo Gifts and tagged , , , . Bookmark the permalink.

4 Responses to The Camera Phone Is Taking Over

  1. Mark, first of all I really love your blogs and am enjoying All About Images!! To comment on this blog, I have a droid and would love the market to support the droid operating system as much as they do apple! I believe the Samsung Galaxy and Droid Razor are gaining popularity on the iPhone and people will be looking for the same conveniences.

  2. Mark Mizen says:

    I agree with your comment on Android. I talk about the iPhone because that is the system that I use; however, many of the same Apps are available for both systems. The difficulty for developers is that their are many more variations of the Android operating system than iOS, which makes it difficult to create a consistent user experience.

  3. Pingback: Shutterfly succeeds with innovation and product quality « All About Images Blog

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