Creative Memories Announces Memory Disposal Service


Creative Memories has announced a new service, Memory Flush™, to help customers deal with unpleasant memories. In partnership with Kohler and American Standard, Memory Flush will safely dispose of failed relationships, former friends, and flawed family members. The new service combines a shredder and a toilet to ensure that these memories are never seen again.

According to Creative Memories President, Mark Lerud, “Our customers have too many memories. We have emphasized permanence and preservation far too long and have been too successful. Now we are going to help our customers destroy those memories.” The new service is not without risk given that customers have a limited number of memories to be destroyed; however according to Lerud, “The process will free up space to create more memories, which can then be destroyed, creating a  never-ending revenue cycle.”

As part of the new service, each Creative Memories Advisor will be equipped with a memory disposal unit. Customers will bring their photos, digital media, and physical objects to their advisor for disposal, with the waste transferred directly to the municipal sewer system. For advisors located in rural areas, Creative Memories will also be offering the memory septic system. The new service is expected to be available shortly.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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2 Responses to Creative Memories Announces Memory Disposal Service

  1. Andrea Lauer says:

    Only one thing could make this an even better product…add the option to burn the memories after shredding! In fact it could spawn another side business – incineration!

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