Forever is a direct sales company focused on digital storage and photographic products. It follows a direct sales business model with Ambassadors who promote its product and services. Forever has a lot of the positive aspects from Creative Memories without the baggage of traditional scrapbooking. Ambassadors are not required to inventory products and instead earn money by selling products that are fulfilled by the company. Their most unique product is Forever Permanent Storage, which relies on an endowment to fund future storage costs for photo preservation.
Two things are required for a successful direct sales business: a growing sales force and an expanding market. They are related in that it is difficult for a direct sales company to grow its sales force if the overall market is contracting.
At Forever Live! I was excited to learn that Forever is succeeding at its mission. During the past year, the cumulative number of photos uploaded has increased from 16 million to 41 million and the number of Ambassadors has increased from 2,200 to 5,200. Sales have increased along with these gains.
Forever has shown that direct sales can be a successful business strategy for digital photography. Their success is particularly noteworthy given the number of businesses in the photographic industry that are either struggling or have shut down entirely.
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