Growth Continues at Forever

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Forever is a direct sales company focused on digital storage and photographic products. It follows a direct sales business model with Ambassadors who promote its product and services. Forever has a lot of the positive aspects from Creative Memories without the baggage of traditional scrapbooking. Ambassadors are not required to inventory products and instead earn money by selling products that are fulfilled by the company. Their most unique product is Forever Permanent Storage, which relies on an endowment to fund future storage costs for photo preservation.

2017-08-17 Additional Info for Mark Mizen_Page_05Two things are required for a successful direct sales business: a growing sales force and an expanding market. They are related in that it is difficult for a direct sales company to grow its sales force if the overall market is contracting.

2017-08-17 Additional Info for Mark Mizen_Page_04At Forever Live! I was excited to learn that Forever is succeeding at its mission.  During the past year, the cumulative number of photos uploaded has increased from 16 million to 41 million and the  number of Ambassadors has increased from 2,200 to 5,200. Sales have increased along with these gains.

Forever has shown that direct sales can be a successful business strategy for digital photography. Their success is particularly noteworthy given the number of businesses in the photographic industry that are either struggling or have shut down entirely.

 

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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