Growth Continues at Forever

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Forever is a direct sales company focused on digital storage and photographic products. It follows a direct sales business model with Ambassadors who promote its product and services. Forever has a lot of the positive aspects from Creative Memories without the baggage of traditional scrapbooking. Ambassadors are not required to inventory products and instead earn money by selling products that are fulfilled by the company. Their most unique product is Forever Permanent Storage, which relies on an endowment to fund future storage costs for photo preservation.

2017-08-17 Additional Info for Mark Mizen_Page_05Two things are required for a successful direct sales business: a growing sales force and an expanding market. They are related in that it is difficult for a direct sales company to grow its sales force if the overall market is contracting.

2017-08-17 Additional Info for Mark Mizen_Page_04At Forever Live! I was excited to learn that Forever is succeeding at its mission.  During the past year, the cumulative number of photos uploaded has increased from 16 million to 41 million and the  number of Ambassadors has increased from 2,200 to 5,200. Sales have increased along with these gains.

Forever has shown that direct sales can be a successful business strategy for digital photography. Their success is particularly noteworthy given the number of businesses in the photographic industry that are either struggling or have shut down entirely.

 

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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