Instant Film Defies Logic


Fujifilm’s sales of instant cameras and film continues to defy logic with exponential growth as consumers look for the immediate gratification of an instant print. These sales show that film still has a place in specialized applications, and in this case, consumers are more than willing to pay for instant prints. As Don Franz and Andy Gordon reported in the July-September 2016 issue of Classic Imaging, sales of the Fujifilm Instax cameras for instant prints totaled 387 million units in 2014. Even if each camera only uses a couple of rolls of film, that’s a lot of film.

It sounds like Polaroid went bankrupt too soon.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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1 Response to Instant Film Defies Logic

  1. Barbara Stallard says:

    I think many people are using these cameras for events…my son and new daughter-in-law had an instant camera at their wedding this Saturday. They had a backdrop set up and asked people to take a photo, (they had a friend snapping the photos), stick it in their guest book and sign the book. Another one of his friends is doing the same thing for their September wedding. One down side we found out was the battery ran out and they didn’t have a charger handy, something for everyone to keep in mind if they are using it in this application. Also, with the camera they were using the photos get stored to a card too, so the couple can share photos at a later time.

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