Fujifilm’s sales of instant cameras and film continues to defy logic with exponential growth as consumers look for the immediate gratification of an instant print. These sales show that film still has a place in specialized applications, and in this case, consumers are more than willing to pay for instant prints. As Don Franz and Andy Gordon reported in the July-September 2016 issue of Classic Imaging, sales of the Fujifilm Instax cameras for instant prints totaled 387 million units in 2014. Even if each camera only uses a couple of rolls of film, that’s a lot of film.
It sounds like Polaroid went bankrupt too soon.