Instant Film Defies Logic


Fujifilm’s sales of instant cameras and film continues to defy logic with exponential growth as consumers look for the immediate gratification of an instant print. These sales show that film still has a place in specialized applications, and in this case, consumers are more than willing to pay for instant prints. As Don Franz and Andy Gordon reported in the July-September 2016 issue of Classic Imaging, sales of the Fujifilm Instax cameras for instant prints totaled 387 million units in 2014. Even if each camera only uses a couple of rolls of film, that’s a lot of film.

It sounds like Polaroid went bankrupt too soon.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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One Response to Instant Film Defies Logic

  1. Barbara Stallard says:

    I think many people are using these cameras for events…my son and new daughter-in-law had an instant camera at their wedding this Saturday. They had a backdrop set up and asked people to take a photo, (they had a friend snapping the photos), stick it in their guest book and sign the book. Another one of his friends is doing the same thing for their September wedding. One down side we found out was the battery ran out and they didn’t have a charger handy, something for everyone to keep in mind if they are using it in this application. Also, with the camera they were using the photos get stored to a card too, so the couple can share photos at a later time.

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