Yesterday, I purchased a replacement tailgate lock cylinder for a 2003 Cadillac Escalade for $200, and that was after searching on the internet for the lowest possible price. The cylinder was about 2″ long and came in a UPS Priority Mail envelope. It looked like it should have cost $5-$10. Cadillac completely ripped me off. Call it price gouging, whatever. I was ripped off, and I don’t like it.
A few years from now custom manufacturing will allow me to print out my own replacement, without having to deal with Cadillac. I see change coming. It must happen.
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About Mark Mizen
I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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