Lifetouch to Embrace New Capture and Storage Media

I received the following press release from Lifetouch today and would like to share it with my readers:

FILM

April 1, 2015

Lifetouch to Embrace New Capture and Storage Media

It is with great pride that we announce that we have signed an agreement with the Eastman Kodak Company to license a high–‐resolution capture device with a large 46mm sensor that also functions as a high–‐density archival storage medium to preserve our customers’ Memories For A Lifetime™.

The state–‐of–‐the–‐art material, “File Image Longterm Media™,” will be used in the new MicroLDX1 platform, which will combine the best Lifetouch camera innovations of the past quarter century into a long–‐roll mirrorless solution that can be used across all product lines, divisions, and applications.

We believe that we can all rally behind F.I.L.M.™ as the technology that will take us into the future, and fulfill the promise of the photographic revolution.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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3 Responses to Lifetouch to Embrace New Capture and Storage Media

  1. Lisa Hemstreet says:

    good one Mark…. F. I. L. M.

  2. Kaye Rhodes says:

    April Fool!

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