Lifetouch to Embrace New Capture and Storage Media

I received the following press release from Lifetouch today and would like to share it with my readers:

April 1, 2015

Lifetouch to Embrace New Capture and Storage Media

It is with great pride that we announce that we have signed an agreement with the Eastman Kodak Company to license a high–‐resolution capture device with a large 46mm sensor that also functions as a high–‐density archival storage medium to preserve our customers’ Memories For A Lifetime™.

The state–‐of–‐the–‐art material, “File Image Longterm Media™,” will be used in the new MicroLDX1 platform, which will combine the best Lifetouch camera innovations of the past quarter century into a long–‐roll mirrorless solution that can be used across all product lines, divisions, and applications.

We believe that we can all rally behind F.I.L.M.™ as the technology that will take us into the future, and fulfill the promise of the photographic revolution.

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.

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3 Responses to Lifetouch to Embrace New Capture and Storage Media

Lisa Hemstreet says:

April 1, 2015 at 10:57 pm

good one Mark…. F. I. L. M.

- Mark Mizen says:
  
  April 2, 2015 at 8:09 am
  
  Lifetouch did actually send me this press release. I did not write it.
  
Kaye Rhodes says:

April 5, 2015 at 11:30 am

April Fool!