In support of Michelle Obama’s Let’s Move initiative to reduce childhood obesity, Creative Memories has announced that effective today all albums will be named after vegetables. “We want to encourage healthy eating, and what better way to do that than by selling only vegetable themed products,” said Creative Memories President, Mark Legume.
As part of this new sales effort, the Ruby Album will become Tomato, the Moss Album will be Brussels Sprout, and the Yellow Album will be Corn. Sand Shimmer will be the Rutabaga Album, and Chocolate will become the Brown Bean Album. The Cobalt and Blue Shimmer Albums will be discontinued since there are no blue vegetables. A line of matching vegetable stickers will accompany these albums.
“As parents share these albums with their families we expect to see vegetable consumption increase,” Legume continued. “What better way to celebrate a special birthday than with rutabagas or a memorable trip than with brussels sprouts.” Legume also announced that as part of its next incentive Creative Memories Advisors will be compensated with fresh produce.