The Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet by Joann Eckstut and Arielle Eckstut details the importance of color, and it is disconcerting how commercialized it has become. No longer do we have red, orange, and yellow. We now have Target red, Home Depot orange, and Subway yellow.
Similarly, when it comes to naming colors, marketing objectives take precedence over clear description. Could someone please explain why Hope Springs is a shade of burgundy and Dog’s Breath is yellow?
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About Mark Mizen
I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
The Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet by Joann Eckstut and Arielle Eckstut details the importance of color, and it is disconcerting how commercialized it has become. No longer do we have red, orange, and yellow. We now have Target red, Home Depot orange, and Subway yellow.
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