Commercialization of Color

IMG_0713downloadThe Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet by Joann Eckstut and Arielle Eckstut details the importance of color, and it is disconcerting how commercialized it has become. No longer do we have red, orange, and yellow. We now have Target red, Home Depot orange, and Subway yellow.

Similarly, when it comes to naming colors, marketing objectives take precedence over clear description. Could someone please explain why Hope Springs is a shade of burgundy and Dog’s Breath is yellow?

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About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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