The Secret Language of Color: Science, Nature, History, Culture, Beauty of Red, Orange, Yellow, Green, Blue, & Violet by Joann Eckstut and Arielle Eckstut details the importance of color, and it is disconcerting how commercialized it has become. No longer do we have red, orange, and yellow. We now have Target red, Home Depot orange, and Subway yellow.
Similarly, when it comes to naming colors, marketing objectives take precedence over clear description. Could someone please explain why Hope Springs is a shade of burgundy and Dog’s Breath is yellow?