This weekend I was able to combine my two favorite activities, beer and photography, with New Belgium’s Snapshot Wheat Bear. Highly recommended.
The camera on the Snapshot label is the Kodak Instamatic 104. Sixty million of these cameras, which used 126 film and a flash cube, were sold in the 1960’s and 1970’s. 126 film is no longer available but if you want to try out one of these cameras, instructions are available online to reload 126 cartridges with 35 mm film. See 35 mm film in your 126 cartridge and Reload Your Old 126 Films with Fresh 35mm Film for more details.
Get Snapping!
August 5, 2015: Snapshot is now available in cans, so if you prefer cans to bottles you are in luck.
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About Mark Mizen
I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
All About Images Blog 
Love the retro image…reminds me of my first GAF version of this camera-always loved the flashcubes and watching them rotate when it went off!
Thanks for the post. Now I have the “Kodak Instamatic 124” commercial jingle stuck in my head.
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