Fujifilm Enters Megapixel Wars with New Selfie Cam

fujifilm-xA2

With its latest camera, Fujifilm is taking on the industry megapixel leader Sigma and their 46 megapixel cameras. Fujifilm’s new digital camera, the X-A2 has fewer megapixels but the megapixels are selfie megapixels, which according to Fujifilm are at least three times more valuable. After all, the most important function of any camera is to take photos of the camera’s owner. Using this formula, the 16 megapixel X-A2 is equivalent to a 48 megapixel non-selfie camera, beating Sigma by two megapixels.

To qualify as a selfie camera, Fujifilm has included a a display that tilts back 175-degrees so that the owner can see herself, along with face and eye detection. Facial recognition ensures that the new camera will not take a photo unless the camera’s owner is in the photo, while eye detection ensures that her face will be in focus. Fujifilm expects to add these features to other cameras in their lineup, since the main purpose of every camera is to take selfies.

For more details on the Fujifilm X-A2 see Fujifilm’s New Compact Camera Is a Mirrorless Selfie Machine and Fujifilm’s latest mirrorless camera is for hardcore selfie fans. For more information on the megapixel wars see Megapixel War.

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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2 Responses to Fujifilm Enters Megapixel Wars with New Selfie Cam

  1. Melissa says:

    Har har, “her face”. I know lots of young men that are (strangely) selfie takers as well.

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