Legacy Republic


Legacy Republic takes YesVideo, with its services for digitizing photos, videos, and movies, into the direct sales world. In fact, they have invested $6 million in its creation. including hiring one of the former employees from Ahni and Zoe by Creative Memories.

The same products that Legacy Republic offers are available elsewhere, through Costco, Walmart, and Target. Offering these products through both channels may work for the time being, but eventually Legacy Republic will have to choose  between retail and direct sales. As Creative Memories’ experience with Webway photo albums has shown, direct sellers are not tolerant of similar products being available through multiple channels. In fact, with similar products available through retail stores, Legacy Republic will have difficulty justifying the premium pricing that direct sales requires.

Direct sales companies generally rely on overall market growth to increase the number of sales people and grow their sales. These companies face a high turnover in their sales force, with some companies exceeding 100% turnover in a year. Unfortunately, the potential market for digitization is already capped, since most consumers are no longer using film or video tape, and a declining market is unlikely to generate the required growth.

I do not know whether Legacy Republic will succeed, but I do know that the company will face significant challenges in the future.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
This entry was posted in Industry Info, Video and tagged , . Bookmark the permalink.

One Response to Legacy Republic

  1. I don’t think the market will shrink all that fast as there are millions of people who have both video and 8mm film that have yet to digitize them. My concern is what is being offered and the lack of training. If you are going to pay a premium price, you want value added service! Legacy Republic doesn’t offer that as far as I can see.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s