Legacy Republic

legacy-republic

Legacy Republic takes YesVideo, with its services for digitizing photos, videos, and movies, into the direct sales world. In fact, they have invested $6 million in its creation. including hiring one of the former employees from Ahni and Zoe by Creative Memories.

The same products that Legacy Republic offers are available elsewhere, through Costco, Walmart, and Target. Offering these products through both channels may work for the time being, but eventually Legacy Republic will have to choose  between retail and direct sales. As Creative Memories’ experience with Webway photo albums has shown, direct sellers are not tolerant of similar products being available through multiple channels. In fact, with similar products available through retail stores, Legacy Republic will have difficulty justifying the premium pricing that direct sales requires.

Direct sales companies generally rely on overall market growth to increase the number of sales people and grow their sales. These companies face a high turnover in their sales force, with some companies exceeding 100% turnover in a year. Unfortunately, the potential market for digitization is already capped, since most consumers are no longer using film or video tape, and a declining market is unlikely to generate the required growth.

I do not know whether Legacy Republic will succeed, but I do know that the company will face significant challenges in the future.

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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1 Response to Legacy Republic

  1. I don’t think the market will shrink all that fast as there are millions of people who have both video and 8mm film that have yet to digitize them. My concern is what is being offered and the lack of training. If you are going to pay a premium price, you want value added service! Legacy Republic doesn’t offer that as far as I can see.

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