Ahni and Zoe liquidate their assets

Scrappy and Rita go up for sale.

Scrappy and Rita go up for sale.

I attended Ahni and Zoe by Creative Memories’ liquidation auction yesterday. The auction was run by Grafe Auction and was professional in every respect. I had never attended an auction of this type so I learned quite a bit about auctions. By the way, Scrappy sold for $40, and Rita sold for $50.

50-100 people attended the auction, with many more bidding online. It’s difficult to keep track of numbers, because people were coming and going. I intended to buy laboratory equipment but left with a few other items as well.

There were bargains. I bought two heavy duty metal storage cabinets for $20/each.

There weren’t a lot of bargains. Many of the people at the auctions were professionals who knew exactly what items were worth. Aeron office chairs that I wanted sold for $250 each. I didn’t get my chairs.

photo 2_editThe most unusual lot was a collection of mouth-to-mouth resuscitation dummies. The dummies sold for $5.00.

The Flowerdale Group, which had previously purchased the Creative Memories and the Ahni and Zoe brands, actively participated in the bidding. Apparently, they decided that it was more cost effective to purchase much of the equipment they needed at auction than to buy it prior to the auction. By the way, the Flowerdale Group did buy the Creative Memories album tester, which repetitively opens and closes an album, to help ensure that their albums would remain durable and long-lasting.

I did buy laboratory equipment, including a QEA Image Analyzer and a Sutherland Rub Tester. The prices were good but not extremely low. In these cases, I could outbid the professionals since I am planning to actually use the equipment, not resell it. I did not get Creative Memories XRF system. It sold for $3700, significantly more than the $1000 or so that I was prepared to pay. Even so, for $3700 somebody got a good deal for a system that originally sold for about $40,000. I heard one bidder comment that the price for a used XRF system is around $12,000.

The auction lasted until after 7:00, and when I left I was tired.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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12 Responses to Ahni and Zoe liquidate their assets

  1. Glad you were there & got some of what you wanted. Glad CH bought the album tester. At least that means they’re aware that testing needs to be done. Hopeful they’ll test everything before anything is released. Do you know anything about that?

  2. Thank you for the update, Dr. Mark. My heart strings were pulled a bit when I saw the picture with Scrappy and Rita. I appreciate your blog and having not “lost” you during all the changes. I had 18 years with CM and often wonder how things could go so wrong. Glad you were able to get some things you needed; and I look forward to your continuing input through your blog.

  3. Kaye Rhodes says:

    Glad you were able to be there and get some of the things you wanted. WHAT were Scrappy and Rita?

  4. Donna Jargstorf says:

    It had to be a tad bit emotionally draining to be there yesterday. You knew CM during the glory days. This must’ve felt like a funeral. I’m happy to hear you were able to win some of your selections.

  5. Mary says:

    Thank you for sharing this story. I don’t know what to say. It is still very sad to me.

  6. Mary B. says:

    Kaye, Do you remember that Scrappy was the cute little bear, and then they came out with Rita who was a female bear, and the name came from “Recruiting Is The Answer.” Apparently, we did not follow that directive well enough!

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