Misleading Labels

Orange Tangerine 1

Orange Tangerine 2_edit2What do you think is in Orange Tangerine Juice?

Yes, that’s right. You guessed it. Apple juice is the primary ingredient in notables’ Orange Tangerine Juice.

It’s 100% juice, but not what you think it is.

Apparently, the image of an orange sells better than the image of an apple.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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2 Responses to Misleading Labels

  1. Lois says:

    Unfortunately, that is the case in all labeling. Pure honey can contain quite a large percentage of corn syrup and still be considered pure. The only way to know if it is pure is if the label says 100% pure honey. The same is true for pure maple syrup. Integrity seems to be a thing of the past. A little deceit, a little dishonesty here and there doesn’t seem to matter anymore. But in the case of food it could wreak havoc in someone’s health if they don’t know what is really in a food they are eating.

  2. Karen McDougall says:

    Mark, You should send that one to Consumer Reports; they collect such labels and publish them in their magazine. Karen

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