Misleading Labels

Orange Tangerine 1

Orange Tangerine 2_edit2What do you think is in Orange Tangerine Juice?

Yes, that’s right. You guessed it. Apple juice is the primary ingredient in notables’ Orange Tangerine Juice.

It’s 100% juice, but not what you think it is.

Apparently, the image of an orange sells better than the image of an apple.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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3 Responses to Misleading Labels

  1. Lois says:

    Unfortunately, that is the case in all labeling. Pure honey can contain quite a large percentage of corn syrup and still be considered pure. The only way to know if it is pure is if the label says 100% pure honey. The same is true for pure maple syrup. Integrity seems to be a thing of the past. A little deceit, a little dishonesty here and there doesn’t seem to matter anymore. But in the case of food it could wreak havoc in someone’s health if they don’t know what is really in a food they are eating.

  2. Karen McDougall says:

    Mark, You should send that one to Consumer Reports; they collect such labels and publish them in their magazine. Karen

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