Film on Life Support


In an effort to delay the death of traditional film, Hollywood has agreed to buy enough film to ensure that the last remaining supplier, Kodak, will remain in the business. The agreement makes no mention of what the studios will actually do with this film, given that the film industry has almost entirely switched to digital. As part of this agreement, Kodak will be making approximately 450 million feet of film per year. Here are my top 10 suggestions on what to do with that film:

  1. Shoot 450 million feet of Paris Hilton.
  2. Circle the earth three times.
  3. Travel 1/3 the distance to the moon.
  4. Take a photo of everyone on earth.
  5. Cover the Capitol in film.
  6. Use it for executive bonuses.
  7. Deliver it to Donald Trump.
  8. Donate it to Goodwill.
  9. Celebrate with a big bonfire.
  10. Recover the silver – at least it has some value.

For more details on this agreement, see Hollywood to commit to Kodak Film, Hollywood joins forces with Kodak, and Kodak to keep making movie film.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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3 Responses to Film on Life Support

  1. Midge gravelese says:

    Pay congress with it since they are doing such a superb job!

  2. momfawn says:

    This would be such a superb subject for satire, Dr. Mark, that I actually checked out the links to see if it was for real, or you were just doing your usual excellent satirical commentary! – Fawn

  3. 11. Use it!

    I’m not here to start an argument, just to say this: digital’s not in danger of going away, but plenty of people prefer to shoot on film, and they should have the option to do so.

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