Is 100% photo-safe the same as photo-safe?

100 photo-safe

Because 100% photo-safe and photo-safe are perceived differently, they are not the same. Here’s why. When Our Memories for Life promoted their albums as 100% photo-safe, my immediate response was you have to be kidding. How could they develop a product line in three months that they were 100% certain would not harm photos? I was immediately skeptical, probably more so than if they had just said photo-safe. The 100% emphasized photo-safe in a way that was not justified. This skepticism proved valid when further tests showed that the straps that held the album together contained chlorine and were probably made from PVC.

Creative Memories, on the other hand, never claimed 100% photo-safety, since nothing is ever that certain.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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3 Responses to Is 100% photo-safe the same as photo-safe?

  1. momfawn says:

    Very few things in this life are 100%. Well said, Dr. Mark.

  2. Short, accurate, and to the point. Thanks.

  3. onecalmmom says:

    Spot on! Thanks, Dr. Mark.

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