Because 100% photo-safe and photo-safe are perceived differently, they are not the same. Here’s why. When Our Memories for Life promoted their albums as 100% photo-safe, my immediate response was you have to be kidding. How could they develop a product line in three months that they were 100% certain would not harm photos? I was immediately skeptical, probably more so than if they had just said photo-safe. The 100% emphasized photo-safe in a way that was not justified. This skepticism proved valid when further tests showed that the straps that held the album together contained chlorine and were probably made from PVC.
Creative Memories, on the other hand, never claimed 100% photo-safety, since nothing is ever that certain.