Ahni and Zoe Win DSA Award for Best Direct Sales Launch


Ahni and Zoe have won the Direct Selling Association’s ETHOS Award for best launch. Fortunately for them, the award does not actually require the company to be successful. This award continues the Direct Sales Association’s tradition of recognizing poor performance, since in 2013 the bankrupt Creative Memories won the award for product innovation for its Fabulous You campaign.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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3 Responses to Ahni and Zoe Win DSA Award for Best Direct Sales Launch

  1. Jen says:

    So this award is kinda like winning an Oscar for best female. Because it seems like everyone who wins that award gets divorced shortly after… Halle Berry, Sandra Bullock, Hilary Swank…. Just sayin..

  2. Beth Eischen says:

    OMG … really…who comes up with these things … thanks for the chuckle … I really needed that today!

  3. s says:

    What I don’t understand is how they could win for best launch when the most exciting product they had to launch has still not seen the light of day; In a Wink. Is that code for switch and bait. Seems like their original launch was based upon having direct from camera, storage to project; hmmm a project that the old CM team recommended but could not get backing for its costs. It’s time to wake up like Mark says and understand that you are in a commodity marketplace, and the CM name of old is tarnished too far to make another go of it.

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