Ahni and Zoe Win DSA Award for Best Direct Sales Launch


Ahni and Zoe have won the Direct Selling Association’s ETHOS Award for best launch. Fortunately for them, the award does not actually require the company to be successful. This award continues the Direct Sales Association’s tradition of recognizing poor performance, since in 2013 the bankrupt Creative Memories won the award for product innovation for its Fabulous You campaign.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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3 Responses to Ahni and Zoe Win DSA Award for Best Direct Sales Launch

  1. Jen says:

    So this award is kinda like winning an Oscar for best female. Because it seems like everyone who wins that award gets divorced shortly after… Halle Berry, Sandra Bullock, Hilary Swank…. Just sayin..

  2. Beth Eischen says:

    OMG … really…who comes up with these things … thanks for the chuckle … I really needed that today!

  3. s says:

    What I don’t understand is how they could win for best launch when the most exciting product they had to launch has still not seen the light of day; In a Wink. Is that code for switch and bait. Seems like their original launch was based upon having direct from camera, storage to project; hmmm a project that the old CM team recommended but could not get backing for its costs. It’s time to wake up like Mark says and understand that you are in a commodity marketplace, and the CM name of old is tarnished too far to make another go of it.

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