Is free still a valid business model?


Kickstarter has a new project listed for Flag – the app that prints and mails your photos for free. This app promises to print and mail you 20 photos each month for free. They are relying on upselling and advertising to generate revenue. I am not sure how well this business model will work, because I will probably get my 20 photos, not order anything more, and ignore the advertising.

Flag makes Costco, with their 13 cent prints,  look expensive, and I hope they get funding. So far, Flag has received $26, 423 of the $100,000 needed to start the project.

Note added 1/29/2014: FreePrints is another service offering free prints, with up to 1000 free prints per year. You have to pay for shipping but it seems like another good deal.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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3 Responses to Is free still a valid business model?

  1. Nicole says:

    It might work for me. If the photos are of good quality, I would easily order more than 20 a month. But I take photos with a camera most of the time, especially if it’s an event I know I’ll want to remember. Pictures on my phone are often random events that are worth posting to Facebook or emailing to a friend but not worth printing out and keeping.

  2. I don’t really take phone photos but my kids do. So this might be a way to get photos from them! The few that I take of my grand-dog I can upload to my computer.

  3. Pingback: Free Works! | All About Images Blog

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