Stop the Photochemistry

photo 2_crop

photo 1_cropLight does more than fade photos.

More and more products now come in clear bottles. Marketing companies have apparently decided that the quickest way to appeal to people is to let them see their product. While I generally favor transparency, clear packaging is not a good thing. I do not know exactly what happens with each product, but I do know by definition any colored product must absorb light and that light will eventually cause it to degrade.

In any case, if you have a choice between clear packaging and something else, something else is generally a better choice. See for more information on this problem.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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2 Responses to Stop the Photochemistry

  1. Chris Resch says:

    I found the info at very interesting and informative. Thank you. I think a factor in why glass (generally clear), is returning in popularity is the info about information of how BPA lined cans and plastic chemicals leaching particularly into acidic food (tomatoes), are impacting the biochemistry of our bodies. I know this is out of the usual area of your expertise (photo stuff and light), but I would hope someone so very science and truth-minded would look at all these factors and help us figure the best food storage strategies. Thank you.

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