Kodak Alaris and the Fallacy of Film

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In a move reminiscent of Kodak’s recent attempt to establish the superiority of film, compared to digital, Kodak alaris has announced that they will “continue to offer the full range of photographic films and papers.” In addition, they have developed a Kodak Film iPhone app that helps you locate a store that still carries film. Now, I am near Minneapolis, and Minneapolis is not a small city. Guess what this app tells me, “Unfortunately no KODAK Retailers or KODAK Film Labs are located around this location.” Does anyone see a problem here?

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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2 Responses to Kodak Alaris and the Fallacy of Film

  1. Jorge says:

    Believe it or not, film is far better than digital. People look for instant satisfaction like children, but leaving out the quality.

  2. Pingback: Kodak and Film | All About Images Blog

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