Kodak Alaris and the Fallacy of Film

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In a move reminiscent of Kodak’s recent attempt to establish the superiority of film, compared to digital, Kodak alaris has announced that they will “continue to offer the full range of photographic films and papers.” In addition, they have developed a Kodak Film iPhone app that helps you locate a store that still carries film. Now, I am near Minneapolis, and Minneapolis is not a small city. Guess what this app tells me, “Unfortunately no KODAK Retailers or KODAK Film Labs are located around this location.” Does anyone see a problem here?

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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2 Responses to Kodak Alaris and the Fallacy of Film

  1. Jorge says:

    Believe it or not, film is far better than digital. People look for instant satisfaction like children, but leaving out the quality.

  2. Pingback: Kodak and Film | All About Images Blog

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