As Chair of the International Organization for Standardization (ISO) Committee responsible for photo safety among other things, I have a great deal of concern when someone dismisses the photo safety requirements with “we are…not going to keep up with the ever changing ISO certification and labeling.” I have even greater concern when that person is Vice President, North American Sales and Training for the newly relaunched Ahni & Zoe by Creative Memories.
Specifically, what is ever changing?
Here are some facts:
- In the fifteen years that I have been associated with the ISO, standards have changed relatively little. The essential guidelines have remained the same.
- Standards are reviewed every five years to address any changes that may have taken place within the industry.
- Changes that have been made have been designed to make the requirements easier to understand and to facilitate industry compliance.
- There is no certification since there is no official document or outside organization verifying compliance.
- Labeling helps customers understand a products performance but is not part of the photo safety requirements.
The basic requirement for photo safety is relatively simple. Products should not harm the photos they are intended to protect.
So, if you’re not following ISO, the question I have is what requirements are you following and how do you know that your products meet those requirements?