The Problem with Ahni and Zoe
Posted October 25, 2013on:
Ahni & Zoe have problems, and it is not that Ahni is a porn star (see Ahni in Google Images).
In case you have missed the news, Ahni & Zoe by Creative Memories is the name of Creative Memories’ new company.
The basic premise is this:
- Click with the inawink iPhone App.
- Print photos using their print service.
- Share with Fast2Fab and Slide-In Albums.
The problem is that Ahni & Zoe rely on group sales, and not everyone has iPhones. In fact, in the U.S. more people have Android phones than iPhones, and we haven’t even talked about the people who don’t have smart phones at all. See Who’s Winning, iOS or Android? for the exact breakdown.
This split recreates the PC vs. Mac discussion that took place when Creative Memories only offered PC software for creating digital products. Yes, I know that Creative Memories did eventually offer Mac software, but that was a botched implementation of little value.
Now, Rather than discuss, the benefits of their products, Ahni and Zoe will be forced to explain why they only have an iPhone app at every event. The iPhone app creates an unwinnable argument that will only detract from product sales.
Ahni & Zoe have promised support for additional platforms in the future, but that is of little value now.
My advice to Ahni & Zoe is don’t quit your day job.