Kodak Still Doesn’t Get It!


I would think, after filing for bankruptcy, Kodak would understand that no one company can control, prevent, or stop technological change.

Apparently, Kodak disagrees with me. So, with the seriousness with which it was intended, here is Kodak’s 10 Reasons Why Filmmakers Should Shoot Film:

  1. It’s simple.
  2. Film provides better color.
  3. It forces you to be efficient.
  4. It creates an atmosphere of trust.
  5. It’s flattering.
  6. It’s easier to edit.
  7. It’s a safer bet.
  8. You can make changes later.
  9. It looks like film.
  10. Put bluntly: It just looks good.

Really, I don’t think they are kidding.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
This entry was posted in Digital Photos, Industry Info, Video and tagged , , . Bookmark the permalink.

3 Responses to Kodak Still Doesn’t Get It!

  1. Fred Shippey says:

    I would have listed film has a long archival life as reason number 1

  2. Pingback: Kodak Alaris and the Falacy of Film | All About Images Blog

  3. Pingback: Kodak and Film | All About Images Blog

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