Kodak Still Doesn’t Get It!


I would think, after filing for bankruptcy, Kodak would understand that no one company can control, prevent, or stop technological change.

Apparently, Kodak disagrees with me. So, with the seriousness with which it was intended, here is Kodak’s 10 Reasons Why Filmmakers Should Shoot Film:

  1. It’s simple.
  2. Film provides better color.
  3. It forces you to be efficient.
  4. It creates an atmosphere of trust.
  5. It’s flattering.
  6. It’s easier to edit.
  7. It’s a safer bet.
  8. You can make changes later.
  9. It looks like film.
  10. Put bluntly: It just looks good.

Really, I don’t think they are kidding.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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3 Responses to Kodak Still Doesn’t Get It!

  1. Fred Shippey says:

    I would have listed film has a long archival life as reason number 1

  2. Pingback: Kodak Alaris and the Falacy of Film | All About Images Blog

  3. Pingback: Kodak and Film | All About Images Blog

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