Having realized that the digital camera market is nearing saturation, Canon is now targeting the amphibious market. According to Chordata Anura, Vice President of Market Research at Canon, “There are many more frogs than humans. The market potential is unlimited.” When asked about payments, Canon indicated that they would accept houseflies, mosquitoes, or bitcoins.
For the complete story behind this photo see Curious tree frog prefers life behind a lens as it explores camera and iPad in Costa Rica.
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About Mark Mizen
I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
You had me until “bitcoins.”
And then what will these frogs do with all their images? How will they record their memories for the tadpoles of the future? What an amazing new market. But we will have to keep in mind that the “time starved” tree frog need new solutions, that are not yet defined or developed. And they need them soon, before they go into winter hibernation.
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