I had lunch at your museum today, and visited the The World at Work: Images of Labor and Industry, 1850 to Now exhibition. This exhibit included Paul Shambroom’s “Color coupler print” of the Badger Foundry in Winona, Minnesota Unfortunately, no one knows what a color coupler print is.
I tried to convince my son that it was really just a photo, but he kept saying, “No, Dad, it’s not a photo.” He felt that it was realistic but had several flaws and was not a photo.
Technical terms that confuse people are of little value. Yes, they could look up Dye Coupler in Wikipedia, or if they are really adventurous they could go to PrintWiki and find the term Color Coupler. If they do, they will learn that color couplers are one of the components in photographic paper, and they will realize that the print is a photograph. But most people are not going to bother.
My suggestion is to skip the technical jargon altogether and use common words, or if you must use a technical description, include the common description as well. Your visitors would appreciate it, and no one would be left wondering what a color coupler print is. Thank you for your consideration.
Dr. Mark Mizen