Create value with photos

Value_3A recent article by Brad Jefferson, CEO and Co-founder of Animoto, on Monetizing Photos and Video Clips in the New World of Bits highlights the five ways to make money with digital photos:

1. Tangible Goods
Sell actual products, like photo books, that people value.
2. Digital Derivatives
Create digital products, like slide shows, that people value.
3. Peace of Mind
Preserve digital files that people value.
4. Advertising
Promote other products and services on  a site that people value.
5. Acquisition
Create a company that others value.

The key is to create something of value. Providing providing a product or service without adding value accomplishes nothing.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
This entry was posted in Digital Photos, Industry Info and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s