Share a Coke

Coke_edit_crop_2This morning I shared a Coke zero with Katja. I have no idea who Katja is but thanks to Hewlett-Packard Indigo printers and mass customization I was able to share a Coke zero with her. If you know Katja, please let her know that I enjoyed my Coke.

For more details on the technology behind the Coke campaign see First Name Fever: Why ‘Share a Coke’ in Europe Is a Big Win for Color Digital in Labels.

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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4 Responses to Share a Coke

  1. Mary says:

    Saw this in Australia last year when I visited! Fun.

  2. Now imagine if there was Katja’s face along with her name….

  3. Katja says:

    Hi, I’m Katja and I really want to know how you found my name cause I can’t find it anywhere!

  4. Mark Mizen says:

    I randomly picket up the bottle at a 7-11 in downtown Copenhagen. I assume Katja is one of the 150 most popular names in Denmark since that is how Coke is running the promotion.

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