This morning I shared a Coke zero with Katja. I have no idea who Katja is but thanks to Hewlett-Packard Indigo printers and mass customization I was able to share a Coke zero with her. If you know Katja, please let her know that I enjoyed my Coke.
For more details on the technology behind the Coke campaign see First Name Fever: Why ‘Share a Coke’ in Europe Is a Big Win for Color Digital in Labels.
About Mark Mizen
I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
Saw this in Australia last year when I visited! Fun.
Now imagine if there was Katja’s face along with her name….
Hi, I’m Katja and I really want to know how you found my name cause I can’t find it anywhere!
I randomly picket up the bottle at a 7-11 in downtown Copenhagen. I assume Katja is one of the 150 most popular names in Denmark since that is how Coke is running the promotion.