We need a book about Creative Memories so that future generations of companies will understand their corporate heritage. After all, unless companies remember the past, they are condemned to repeat it and I would hate to see any company repeat Creative Memories’ history. Well that’s not exactly what George Santayana said, but the message is the same. We must document and preserve the past so that we can learn from it.
We do not need a book of fluff. Instead we need a real analysis covering what went wrong, why did it happen, and who was responsible. It is not everyday that a company sees sales decline more than 50%, goes bankrupt twice, and raids two pension funds.
Okay, who will write the book?