Preserving corporate memories

imagesWe need a book about Creative Memories so that future generations of companies will understand their corporate heritage. After all, unless companies remember the past, they are condemned to repeat it and I would hate to see any company repeat Creative Memories’ history. Well that’s not exactly what George Santayana said, but the message is the same. We must document and preserve the past so that we can learn from it.

We do not need a book of fluff. Instead we need a real analysis covering what went wrong, why did it happen, and who was responsible. It is not everyday that a company sees sales decline more than 50%, goes bankrupt twice, and raids two pension funds.

Okay, who will write the book?


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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8 Responses to Preserving corporate memories

  1. Michelle K says:

    :-(. I’m sorry to hear they got permission to use the retirement funds. I totally forgot the hearing was today – us CM consultants in Australia have been a tad busy this past week dealing with our own fallout from the CM US decisions…

    I am hoping for all those in the US that CM survives and you can continue to purchase their products for your memories – because having that taken away from you is not fun. (Imagine stronger words here, but I probably shouldn’t type them on a public page!)

  2. Monica Lee says:

    I already have the outline.

  3. Michele Miller says:

    Please share the outline. I don’t understand, I’ve felt so in the dark and would love to know what went wrong with such an amazing company. Monica, pleas share that “outline.” Seriously

  4. Deni says:

    …and who is it that knows the whole story and will tell it?

  5. nancy Lewis says:

    I would like to think there is still hope for survival, you make it sound like there isn’t, Mark. What is your take on that? After working at UPS for 35 years I recognize the language that signals problems. When you go from listening to your gut and doing what you know is write to saying that “the trend is…” “Companies now do. . .” “People tell us…” That tells me they are running their business according to others and not listening to their hearts.

  6. Bonnita says:

    Mark, how did you find out about the retirement fund?

  7. Kaye Rhodes says:

    I understand your point, Mark, but what does this accomplish? Give documented details, not elusive generalities, please.

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