An Open Letter to Lifetouch

ch2Dear Lifetouch,

I appreciate the effort you put into taking photos off the students in the Osseo School District. I specifically like the CDs that I am able to order each year; however, I have a number of concerns with your marketing strategy.

ch1Specifically, I have two children not one. Even though they have the same last name and are in the same school, your system treats them like they have different parents. I would like to have both children included in a single package or on a photo gift. With computers and automated systems it should not be too hard to link two records. I might even order more products that way. I really have no interest in ordering a mug, calendar, or card that shows one child. Can you imagine how the child that was left out would feel?

LifetouchAlso, don’t show me a photo of some generic girl when you are trying to sell me something. You have my pictures. I would like to see what your products look like with my photos on them. No, I cannot mentally imagine what your advertisement would look like with my kids photos on them and I am probably not going to order something just to see.

Thank you for listening and I hope you consider some  of my suggestions.

Mark Mizen
All About Images Blog


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
This entry was posted in Digital Photos, Industry Info, Photo Gifts and tagged , . Bookmark the permalink.

8 Responses to An Open Letter to Lifetouch

  1. Submitted on 2013/01/02 at 1:22 pm

    Here Here!! I love it! V

    Jesus is the Reason for the CHRISTmas Season! – Vicki

    Vicki Fitch Creative Memories Consultant

  2. Mark Mizen says:

    Here is Lifetouch’s reply:

    Lifetouch School Photography commented on their link.
    Lifetouch School Photography wrote: “Mark, thank you for the comments and suggestions for the program. I will be happy to pass those along to the correct department. I see that you mention mugs and other gift items. Unfortunately for the program and the offer that you show on your blog those items are not available. However, with your cd you have the ability to make a multiple image item locally.”

  3. Mark Mizen says:

    Another comment posted to LinkedIn:

    Jules Gonzales (Specialty Substrate Expert) wrote:
    “Well said Mark, I agree. My wife and I have three kiddos and it would sure be nice to have the ability to combine their photos into one product. Imagine the marketing creativity and targeted relevancy that one might muster up! Increased revenue for sure along with new product possibilities. Thanks for sharing Mark.”

  4. Pingback: Lifetouch Reinforces One Child Polcy | All About Images Blog

  5. Laura Maguire says:

    Way to go, Dr Mark!

  6. Heidi Norcross says:

    Mark, I love your letter to Lifetouch! Let me tell you, this is nothing compared to how the gouge parents of Seniors!!!!! I just ordered my HS freshman’s pictures and paid $65ish for your typical 8×10, 2 5×7, and a smattering of smaller pictures!! you don’t even want to know what they want for a similar package for my Senior!!!!!!!!! It is highway robbery!!! We are talking hundreds of dollars!! What are they printed on gold foil??

  7. Kathy Stone says:

    I thought I was the only one who wrote letters to Lifetouch! – I have twins – often in the same class, same line up for pictures, yet two packages. Last year, they were in two different schools. I order the CD’s – one school had all the poses taken on the disk (as had been done for all the previous years) and one school had only one pose – $25 for a CD with one picture on it.

  8. Pingback: Free the PNG | All About Images Blog

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