Film, Paper, and the Demise of Kodak

On Kodak’s selling of its traditional camera film and photo paper business: “We solidly believe in them. We’re not shutting down or exiting these businesses. The market for photo paper remains strong.” And in fact the company has been making capital investments in those areas, Monahan [director of worldwide strategy for Eastman Kodak] said., November 6, 2012

A recent posting on Matt Daneman’s Rochester’s Democrat and Chronicle blog reminded  me of an earlier post – Kodak introduces new film! Not a joke!, except that Kodak is now in bankruptcy. And they still don’t get it.

Now is not the time to invest in traditional film and silver halide paper. Digital memory cards have largely replaced film, and sales of traditional photographic 4×6 prints decline each year. Take in whatever revenue you can from these businesses, but to say, “We solidly believe in them.” and to continue to make capital investments in these areas is almost too incredulous to believe. Decisions like this that led to Kodak’s current situation, and it looks like nothing has changed

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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