In a talk on print and digital media, Eric Hanson from HP presented an interesting statistic on the decline of the newspaper business. In 1950, newspaper advertising revenue in the U.S. totaled around $20 billion, growing to approximately $60 billion in the year 2000. Unfortunately the year 2000 proved to be a peak, and with the growth of the internet newspaper advertising revenue is now back to $20 billion.
I knew that digital technology had affected the demand for traditional photographic film and related products, but I was unaware how it had affected other sectors of the economy. With relatively high production costs and a decline in revenue of this magnitude, how long can newspapers remain in business?
About Mark Mizen
I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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They’re going to have to figure out how to deliver news without using paper AND still charge for it. I LOVE my online subscription to the Star Tribune, and I’m a reader who never would have subscribed to the paper edition (because I live so far away). THAT’S the consumer they’re going to need to appeal to.
I’ve always wondered if anyone subscribed to the online newspaper subscriptions. I get free online access because I get the print version, but I doubt I would subscribe to the online version if I had to. There are simply too many online sites that are free.