I’m Glad I’m Not in the Newspaper Business

In a talk on print and digital media, Eric Hanson from HP presented an interesting statistic on the decline of the newspaper business. In 1950, newspaper advertising revenue in the U.S. totaled around $20 billion, growing to approximately $60 billion in the year 2000. Unfortunately the year 2000 proved to be a peak, and with the growth of the internet newspaper advertising revenue is now back to $20 billion.

I knew that digital technology had affected the demand for traditional photographic film and related products, but I was unaware how it had affected other sectors of the economy. With relatively high production costs and a decline in revenue of this magnitude, how long can newspapers remain in business?

About Mark Mizen

At Creative Memories, I evaluate photographic products and related materials so that today's memories are not lost to the future and then communicate this information to Creative Memories Consultants and their customers. My interests extend from preservation of traditional photographs to the production of photo books to the expected longevity of electronic image files. My long-term objective is to direct the development of technology that meets consumers needs for high-quality products.
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2 Responses to I’m Glad I’m Not in the Newspaper Business

  1. Monica Lee says:

    They’re going to have to figure out how to deliver news without using paper AND still charge for it. I LOVE my online subscription to the Star Tribune, and I’m a reader who never would have subscribed to the paper edition (because I live so far away). THAT’S the consumer they’re going to need to appeal to.

  2. Mark Mizen says:

    I’ve always wondered if anyone subscribed to the online newspaper subscriptions. I get free online access because I get the print version, but I doubt I would subscribe to the online version if I had to. There are simply too many online sites that are free.

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