More about Memories

Jonah Lehrer describes how memories are created, remembered and then recreated in The Forgetting Pill in the March 2012 issue of Wired Magazine. Apparently, new studies on how memories are remembered show that memories are reformed each time they are remembered. They may be reformed unmodified or in some cases, they may be changed. This process means that traumatic memories may be modified so that they are less traumatic. It also mean that our memories are susceptible to incorrectly remembering events, or even to remembering things that never happened.

The simplest way around changing memories is to preserve them, preferably in Creative Memories photo books. After all, unlike our memories, high-quality photo books do not change over time.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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