“I will tell you that when people are making online albums and want to print them out, they’re not going to print them out as 4 x 6 images, they are going to print them out as albums that can be assembled on the spot. For those of you that are looking around at what type of equipment you should purchase for the next 4 to 5 years, I think you might consider more than just equipment to print out prints, you might start looking at albums. Because when consumers and professionals are creating albums online, they don’t want to print these out and assemble at home, they want to be able to order right from these web sites total album production. So as you walk around (at the PMA show), consider the fact that there’s going to be a dramatic shift in the business from printing prints to printing albums.”
Don Franz, Photofinishing News, PMA, February 2002
Kodak’s recent bankruptcy highlights the transition that has that has taken place from traditional film photography to digital. It is difficult for the leader in any industry to grasp the fact that the rules have changed.
For Creative Memories, the change from traditional photo albums to photo books was inevitable and the handwriting was on the wall as far back as 2002. Photo books are simply too convenient. Photo books group relevant photos, provide descriptive information, and package it in a convenient form.
Creative Memories has embraced this transition and provides high-quality books, leveraging the manufacturing skills developed for traditional scrapbooks. See Top 10 Reasons to Buy Creative Memories Digital Products.
In the future, technology will continue to evolve and Creative Memories must change with it. I am excited about the future and I hope you are too.