Purposeful Photo Prints

In the digital age, making photo prints is more purposeful than in the film age, with purposes in mind such as gift-giving or family keepsakes. This experiment shows that “the physical touch of printed photos is still appreciated” (Boll & Henze, 2008). Photofinishers can demonstrate samples of printed photo books and other personalized products, which would attract people to make photo prints and/or products.

Ya-fang Tsai and Frank Cost, An Experimental Study of Differences in Reading Photo Books by Presentation Media: Print versus Screen, 2010

Tsai and Cost studied consumers preferences for photo books versus viewing photos on a computer screen. Their study showed that people preferred photo books over viewing on a computer because photo books are tangible, they prefer hard copies, and photo books are easier to look/flip/show.

This study also highlighted the importance of the physical book when selecting products. Consumers who saw an actual photo book were more likely to select one, than when they just saw the photos on a computer.

The complete study is available at Print versus Screen – Presentation Medium-Dependent Picture Consumption. Related information is available at Photo Books Versus the Digital Photo Frame and Photo Books Are Green.

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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