Custom Albums Were Worth Waiting For

Today, Creative Memories launches the You Create It Custom Album. This is a milestone worth noting.

My wedding album was one of the early custom album cover samples.

I started work on the custom album cover project eleven years ago, in the year 2000. Most of the people who were involved with the project at that time are no longer with Creative Memories. We produced samples and ran a focus group. The response was very positive, but for any number of reasons, we were unable to launch the product.

Over the years, I worked on custom covers intermittently. When Creative Memories purchased a digital press in 2009, it needed to have the capability to produce custom covers.

Even this year, there were times when the launch was in doubt. Fortunately, we now have a good understanding of how to launch digital products, and we were able to use those skills to make the You Create It Custom Album available on the Creative Memories Digital Center.

The You Create It Custom Album leverages the knowledge we have developed producing StoryBooks. The cover uses the same durable laminate, and it is embossed to hide fingerprints and reduce glare. You can purchase this product with confidence, knowing that it is manufactured to Creative Memories high quality standards.  For more details see You Create It Custom Album Preserves Memories.

The You Create It Custom Album is the perfect combination of digital and tradionaalo scrapbooking. Look for more to come!

About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
This entry was posted in Digital Photos, History, Scrapbooking. Bookmark the permalink.

3 Responses to Custom Albums Were Worth Waiting For

  1. Cheryl Freye says:

    Thank you so much for perservering with this concept and for helping to bring it to reality. While I personally have moved to all digital I know these albums covers are going to be a success. I could not believe how beautiful they were when I saw them in person at Showcase. I will be ordering one right away just to have it to show customers. I know when they see it they will want them.

  2. Kathleen Eichler says:

    Mark, Peace & joy. I love seeing your family in all the ‘testing’ you do…it really shows how much care you put into your work…I know you would not want to have those memories fade away. *U* Kathleen

  3. PatZahnZahn says:

    Love…love…love this. Since I prefer to do our family albums as (mostly) digital page prints in traditional covers – I am all over this. I’m getting ready to order my first one and can’t wait to see and touch.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s