The Importance of Touch

In Leather that Lasts a Lifetime I detailed the features of the new Creative Memories Leather Premium StoryBook. I neglected to include one, less quantifiable feature, touch. Nothing replaces the feeling of touch. Rubbing your hands across a fine leather book feels good.

If you haven’t had a chance to feel the Leather Premium StoryBook, find someone who has already made one and ask to touch it. I will also make sure that samples are available at upcoming Creative Memories events.


About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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