The Economics of Photo Books

Posted on December 20, 2010 by Mark Mizen

I recently completed a 46 page StoryBook. This StoryBook contained 305 photos, plus one on the cover. I counted them. Each page contained from one to ten photos. The price for the 8×8 soft-cover book was $57.45, including the cost of the extra pages. This price works out to $0.19/photo, including complete descriptions for every event and activity. To me it was a bargain, and it would have been a bargain even if I had decided to spend an additional $12.00 for the hard-cover version.

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About Mark Mizen

I have over twenty years professional experience in all aspects of photography and digital imaging. I am Chair of the ISO WG5 TG2 committee responsible for physical properties and durability of imaging material and am currently with HID Global working on systems for security printing for IDs, licenses, and credit cards. Previously, I was Director of Digital Development at Creative Memories from 2009 to 2012 and was responsible for the Creative Memories digital products and services. I also established and directed the Creative Memories Technology Center, which evaluated new products prior to product introduction, assisted with production difficulties, and provided technical information to support product sales.
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