“Photo books are intended to preserve memories and to be in people’s homes forever, so a quality binding is critical.”
Andy Cooney, ColorCentric, PMA Magazine May 2008
Here is an interesting excerpt from an article on photobooks by Jennifer Barr Kruger that appeared in the May 2008 issue of PMA Magazine:
Quality manufacturing
Consistently providing customers with high-quality products is, of course, vital in photo retailing; but this is particularly so with photo books, says Perez of RPI.
“End customers are very passionate about a photo book they have spent several hours creating that incorporates pictures of their hobbies, special life events, or their loved ones,” he says. “Use of the right equipment and rigorous manufacturing processes are critical to producing consistent quality. Minimizing customer issues, and making a profit.”
Dugan of Albumprinter says, in days past, retailers and their customers could typically rest assured their photo books were being printed on high-quality equipment, such as a NexPress, an Indigo, or an iGen printer; but unfortunately, that is no longer the case.
“There are some bad processes out there right now,” he states. ”As the market has expanded, some of the new, smaller players are using equipment and other methodologies that really aren‘t ideal for photo books.”
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